Twitch reports that Pacific Rim has now officially earned more money in China than in the U.S., reaching $103 million in China after three weeks compared to $98 million in the US after 6 weeks. (Twitch says it’s been playing in the US for five weeks, but I’m going by what Box Office Mojo reports.) It’s often the case that Hollywood blockbusters earn more overseas than at home, but that’s total overseas earnings. It seems significant that the earnings for this movie in a single foreign country — particularly China — outpaces domestic earnings. Then again, it has performed very, very badly in the US.
Still, with anemic domestic box office for a number of big movies this year (see also The Lone Ranger, After Earth, White House Down, and RIPD), how long before Hollywood just aims its movies (or at least its big budget movies) at overseas audiences period? It would be quite a turn of affairs if Hollywood started hiring Chinese directors to make movies that appealed to Chinese audiences, rather than trying to turn John Woo, Ringo Lam, and Tsui Hark into purveyors of Jean-Claude Van Damme vehicles, as they did in the past.